Why Your Fashion Brand Needs A Blog

Are you still unaware of the fact that how much a blog can benefit your fashion brand’s growth?

Or you’re thinking, who’s going to read your blog when there’s a ton of content out there?

You know what, 57% of marketers say they’ve gained customers specifically through blogging. If they can, so can you.

We understand blogging is excess work and business owners have a lot of other things to do.

BUT

Businesses that prioritize blogging see 13-times the ROI of the companies that don’t. Blogging is one of the low-cost digital marketing methods that attract tenfold more traffic to your website. (And ultimately more customers).

You want to know how? In this article, we have gathered some tried-and-tested ways a blog can sky-rocket your fashion brand’s progress.

Inspiration

Some niches have enormously benefited from this way of content marketing. The fashion and beauty industry is of them.

There is a massive number of content creators and audiences for this niche.

Readers are always in search of a blog that they can relate to. There are several kinds of blogs. Some cater to the needs of a targeted audience, and some are kind-of general-ist (one-for-all).

Suppose your fashion brand has a blog targeted to the audience interested in your product/service. And your blog can relate to them and inspire them. As most of your competitors are not providing such value to their customers, you can have a competitive edge. And your blog will help you in attracting a big chunk of their customers.

Enhancing Google Rankings

By ‘identifying long-tail keywords’ in your blog posts and uploading content consistently, you can optimize your brand site to rank higher on Google.

Your keywords should highlight your niche and your USP (unique selling points) for you to rank on the first page of Google.

You need to upload content regularly. You cannot put a bunch of blogs on your site once and abandon it for the rest of your life, assuming it will rank. Make a consistent effort. You can design a content schedule and publish your content once, twice, or thrice a week.

High-quality lead generation

Lead generation from a blog? But how?

It is pretty obvious.

You build a long-term relationship with your customers when you start empathizing with them by answering their problems with empathy

When a user searches any query — and finds a comprehensive answer in your blog — Voila! It sounds like a match made in heaven (but this will drive more sales! lol)

You are convincing them to purchase without using cheesy, cheap sales tricks. What’s better than that, right? You are making a sale without being sales-y.

Don’t forget to add CTAs throughout your blog posts. You can link it to other relevant blog posts on your and other authority sites.

Creation of brand voice

Your brand’s voice — Your brand’s identity.

Brands are often known for their unique brand voice. To this date, word-of-mouth is the most trusted strategy of marketing. And people tend to buy from sellers trusted by other people. Here having a unique, cohesive brand voice can help.

When your products, blogs communicate your story, mission, standards, and values to the customers. It helps a lot in creating credibility and reliability regarding your brand.

Your ‘right’ brand voice transforms the readers into customers. Some will even stick with you for the rest of their lives.

Recommend your products/services

Write about topics that are strongly related to the products/services you are offering.

Yes, You’re writing to educate people. But. How can you convert readers into customers if your writing does not educate readers about your products?

Let me explain, if your brand sells men’s streetwear, please don’t blog about eye makeup trends.

Yeah, that was an exaggerated example, but you got my point, right?

Write about topics relevant to your brand and promote your products in them. This style of writing will help you nurture and convert your prospects into customers. They will see your product as a solution to their query.

Collaborate with the community

Collaborating and communicating with your audience can be fruitful.

You can never go wrong with this.

We all have seen individual bloggers and businesses coming up with unique, crazy ideas to collaborate with their audience/ followers.

Communicating with community members makes them feel valued. They acknowledge that sellers respect their opinions, preferences and care about customer satisfaction.

Some fun ways to collaborate are;

— Asking community trusted people to review your products.

— Offer to write posts for other blogs/ brands.

— Invite bloggers to write blog posts for you.

— Offer giveaways and incredible discounts on your products. (The most attractive of all)

Your blog should make you stand out from the crowd. It should be as distinctive as a flamingo in the herd of zebras. It should inspire other bloggers and readers of the same demographic. Blogs are good because they even perform long after they’ve been uploaded. To capture shoppers who would flock into your (online) store, your brand site should rank high on search engines. Try creating fun and engaging content for your readers. Provide them with a solution in easy-to-read, relatable, well-researched, and original content. If you plan your content by keeping user-intent in mind, you will generate many paying customers. For customers to stay for long, make sure your brand voice is cohesive and unique. It should depict you in a way that influences your prospect’s decision. You can also impact your readers by offering your products as a solution to their problems. You can add CTAs to serve the purpose. Lastly, be in contact with the community. Connect, Contribute and Collaborate. Make them feel special. Build a strong relationship with them and give them an excellent user experience.